Tips To Run A Profitable Leisure Centre

Many people visit the leisure centers to use the gym, engage in some sports and to relax in the spa. This is a quite profitable business if you know how to run it in a way that more people would visit. You need to find strategies to attract more customers.

Evaluate your target customers

Usually a leisure centre is for the use of a range of customers. Age range is form 3years to about 85 years is most of the leisure centers. But the problem is each of these customers want different services and if you don’t categories them properly you could lose customers of certain age ranges. For example customers with kids wants an environment with more activities and safety and more elderly customers want a more relaxing environment with outdoor lounge furniture in Brisbane near the pool to relax and have a tea or coffee. But the problem is if you take the swimming pool for instance it is hard to create both these environments at the same time. So as a solution you can attract elderly customers during the morning hours where the kids won’t visit the center too often. You can have discounted memberships for elderly customers who want to visit the leisure centre during those hours. This would induce them to visit in the mornings and it could help you earn more revenue by opening up breakfast facilities and snacking from the morning.

Create more child friendly zones

The largest group of people who come to leisure centers are parents. You can earn a lot of money by attracting this group of customers. Mainly because they not only spend for food and activities for themselves but also spend for kids meals. You need to figure out strategies to attract more families. One way to do it is create child friendly zones. In a leisure center if you have areas designated for kids, swimming pools, sports areas and other activities and also if you hire few more coaches and trainers to watch out for the kids it is easier for the parents to have a good time. You can also put some wooden outdoor furniture for the parents to relax and have a drink. Importance of this is that parents wouldn’t mind paying little extra to get a baby sitter in the leisure center if that means they can relax in peace.

Have special diet food available

It can be seen that eating low fat low carbohydrate food has become a trend. If you open up a juice bar and a separate low calorie food court this will really create the hype and most people would eat there. The thing is you can charge slightly higher for these products because most people visit the leisure centers once or twice a week and they won’t mind paying extra to keep their diet habits intact.